This month is all about more accessible conversations, AI-powered creativity, and a few changes that might have slipped under your radar (we’ve got you). From a new Instagram voice message transcription feature to YouTube monetising livestreams and Google Search leaning even harder into AI, we’ve broken it all down for you. Let’s get into it.

What’s new with Meta?

🔥 Meta Adds ‘Opportunity Score’ for Ads

Meta has introduced an ‘Opportunity Score’ in Ads Manager, offering advertisers a 0-100 scale rating on how much potential their ad setup has for improved performance. While Meta promises this feature won’t affect delivery or results, it’s clearly nudging marketers toward its AI-driven recommendations.

For professional service businesses, this can help surface underperforming campaigns and highlight missed automation opportunities. However, it’s worth taking this with a grain of strategic salt. Higher scores don’t always equal better results, especially if your current targeting and messaging already align well with your audience.

If you’re running multiple campaigns and want to boost results without overspending, this tool might give you a new lens to prioritise updates. Just be wary of trusting the score over your own tested data.

📔 Other noteworthy updates from Meta this month:

• New “Value Rules” allow for more precise bid adjustments based on audience traits like location or device.
• Meta’s Verified Business program is expanding with extra visibility perks.
• Early access program now live for Meta’s ad innovations.
• Meta is experimenting with voiceover translation for video ads. Great if you’re targeting diverse audiences. Not a must-do unless multilingual growth is part of your strategy.

👀 Tests Spotted on Meta this week:

• Multiple-response options in Instant Forms being tested.
• Meta is testing Facebook Ad placements in notifications suggestions. Interesting visibility boost—but don’t overuse it.

Running ads already? Let us audit your campaigns to align data with strategy. Enquire now to get started.

What’s new with Instagram?

🔥Instagram Voice Message Transcription Expands Access + More

Instagram has rolled out automatic voice message transcriptions in DMs, alongside longer video uploads (up to 3 minutes) in Stories. Plus, you can now upload images using your phone camera’s aspect ratio – no more awkward cropping!

These changes might seem minor, but they show a clear push toward inclusivity and seamless content creation. For service-based brands who communicate frequently via DMs, transcription makes it easier to catch key details when you can’t listen aloud.

Key features:

• Auto-transcriptions for voice messages in DMs
• Follow-All button in Group Chats
• Longer clips for Stories (up to 3 mins)
• Phone camera aspect ratio support: Finally, no more weird cropping for your behind-the-scenes shots.

Also in the mix? Easier font, voice, and editing options in Reels, and a new Lockable Reels feature to keep content private until you’re ready to share.

📔 Other noteworthy updates from Instagram this month:

• New fonts & voice effects: Minor update, major creative freedom. Use it to match your tone across Reels.
• Post your photos in 3:4 with this new Instagram update. Finally, no more weird cropping for your behind-the-scenes shots.
• Lockable Reels lets you prep content privately before sharing.
• Expand your photos with Meta AI (only in the US for now – boo)
• Shared access is about to change (for the good) with this EXCITING new update

👀 Tests spotted on Instagram this week:

• Instagram has been spotted copying TikTok’s search function (yes, really).

Keen to keep your Insta content on-brand and accessible? Let us review your Story strategy. You ready? Book your free 30-minute call here.

What’s new with Google?

🔥 Google Doubles Down on AI for Search & Discovery

At I/O 2025, Google confirmed it’s expanding AI-powered overviews in Search and Gemini AI is now central to more experiences, from Gmail to Google Photos. The new AI-generated results are more visual, summarised, and easier to interact with – but they also mean fewer clicks for websites.

That’s a double-edged sword. While these updates boost user convenience, they might reduce organic traffic to your site. For service-based brands relying on SEO, this is a reminder to optimise for value-rich content, not just keywords.

Key changes:

• Gemini AI now in Gmail, Docs, Maps and more
• AI Mode in Search: Search is getting more intuitive—think smarter results that understand your intent.
• Gmail’s smart replies now mimic your writing tone. Handy, but double check before sending 😉
• Web app integrations with Gemini could change how you work—but early days.

This is a great time to review your content strategy. If Google is serving answers upfront, how can you become the trusted source?

📔 Other noteworthy updates from Google this month:

• ‘Key Events’ report in GA4 is being retired: If you’ve been relying on the ‘Key Events’ report to track conversions, it’s time to update your workflow. Google is phasing it out, and recommending businesses use the broader ‘Events’ report instead. This shift gives you more flexibility and clarity—so long as your events are properly configured. If you’re not sure how your setup stacks up, it’s worth revisiting with your marketing team.
• Attribution settings and DebugView have moved: You’ll now find them inside the updated ‘Events’ tab in GA4. This makes it easier to view key actions and troubleshoot setups from one place. It’s a small change—but could save you time if you’re digging into data or reviewing conversions.

What’s new with Pinterest?

🔥 Pinterest Levels Up Style Match with AI

Pinterest has enhanced its visual search tool with better AI-powered style matching, making it easier for users to find similar outfits or decor items. It’s a small update, but a valuable one for wellness or design-focused businesses.

If you create visually engaging content, Pinterest’s improvements can help surface your Pins to a more aligned audience.

Wondering if Pinterest is worth your time? Book a free 30-minute call here and we’ll show you where it fits in your funnel.

What’s new with TikTok?

🔥 TikTok Adds AI Video from Images + Lead Gen Tools

TikTok now lets users turn static images into animated Stories using AI, plus added lead gen features in DMs and livestreams. For service businesses using TikTok, these tools could boost conversions without needing extra content.

If your audience is active on TikTok but you’re time-poor, these features could help stretch your content further.

Curious if TikTok could work for your brand? Let’s unpack your audience data.

What’s new with LinkedIn?

🔥 LinkedIn Removes Custom Profile CTA Button

LinkedIn has removed the custom CTA button from personal profiles. This might seem minor, but for service-based brands using LinkedIn as a lead gen tool, it removes one quick-click path to conversion.

Instead, consider redirecting that call-to-action to your featured section or pinned posts. And as always, keep your headline clear and benefit-led to nudge profile visitors to the right place.

Need help updating your LinkedIn for conversions? Our team can refresh your profile and featured content.

📔 Other noteworthy updates from LinkedIn this week:

• New video ad formats launched at NewFronts 2025.

📔 Other noteworthy updates or tests:

• YouTube adds side-by-side ad format for livestreams. A win for monetisation without disrupting the viewer experience.
• Threads continues quietly testing in-feed video ads and deeper creator partnerships.

May has served up a bundle of tweaks and transformations across the digital landscape. From Instagram’s new voice message transcription to Google doubling down on AI and Meta’s latest ad nudges, it’s all about working smarter, not harder.

We’re watching the shift toward AI-generated content and automated lead tools closely. The key for service-based brands? Don’t panic—plan. Stay nimble, keep your content human, and use these tools to support (not replace) your strategy.

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XOXO

Oh My Digital Team