We’re halfway through 2025, and the digital world isn’t slowing down. From Instagram’s Notes colourful updates to Google Search campaigns getting an AI injection, this month brings a mix of user-friendly tweaks and powerful tools behind the scenes. Whether you want to stay ahead in content, SEO, or paid ads, this month has something for every savvy service-based biz owner.
Keep scrolling for the June breakdown.
What’s new with Meta?
🔥 Meta Video Updates + Certifications: A Cleaner, Clearer Ads Experience
Meta has officially received MRC accreditation and IAS TAG brand safety certifications for ad placements across Facebook, Instagram, and Messenger. This might sound like a boring badge of honour, but it has big implications for service-based brands running Meta ads.
These certifications mean Meta’s ad inventory has met strict global standards for viewability and brand safety—giving advertisers more transparency and reassurance.
What this means for your business:
- Meta’s legitimacy in the programmatic ad space just levelled up—great news if you rely on automated placements.
- Your ads are now verified to appear in safer, more reputable contexts.
- This may improve trust and reduce risk for brands with strict compliance needs (hello, legal, finance, wellness).
It also supports improved performance insights, which helps us better assess ROI across campaigns.
📔 Other noteworthy updates from Meta this month:
- Facebook renames all video formats as “Reels” to simplify content types and align with Reels-first strategy.
- WhatsApp Ads now available – especially relevant for high-trust industries that rely on direct communication.
- Meta expands Opportunity Score globally – helps advertisers identify underperforming campaigns + optimise creative.
- There’s been an update to the timeline for Advantage Plus Shopping (it’s sooner than you think).
- Meta launches new AI-powered vide editing features. And they’re pretty significant!
- Meta announced value optimisation for any non-purchase events. But not everyone has it yet.
Not sure if your ads are getting the visibility they deserve? Enquire now to discuss having our team audit and take over your ads.
What’s new with Instagram?
🔥 Instagram Notes Get Colour + Emoji Flair
Instagram Notes – those short, 60-character text updates at the top of your inbox—are getting a makeover with colourful backgrounds and emoji overlays.
While this update feels playful on the surface, it opens up more visual branding and messaging opportunities in DMs, especially helpful for brands who rely on personal connection to nurture leads or spark low-key engagement.
Why it matters:
- Use Instagram Notes to drop mini offers, prompts or behind-the-scenes updates that feel personal.
- A touch of colour and emoji makes your updates more eye-catching in a busy inbox.
- Great for service-led brands who want to stay top-of-mind without posting to Stories daily.
📔 Other noteworthy updates from Instagram this month:
- Instagram adds performance recap + milestone tracking – great for brands needing simple, in-app insights.
- New editing features like media clip trimming, cropping + undo.
- Teleprompter + overlays rolled out in video creation tools.
👀 Tests spotted on Instagram this week:
- Instagram SEO ranking changes spotted, prioritising content based on topic alignment and search behaviour.
- One user has spotted Instagram limiting Trial Reels to 20 a day.
- Instagram is testing sharing Reels automatically to stories! BUT it doesn’t work for scheduled content.
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What’s new with Google?
🔥 Google Expands AI-Powered Search Ad Optimisation
Google is expanding its AI-driven campaign type called AI Max, designed to help advertisers improve conversions in Search campaigns.
AI Max combines search ads, broad match keywords, and automatically generated ad copy to help you reach more relevant queries.
The new features dropping include:
1. AI Max Campaign Type Expansion
Google has broadened access to its AI-powered “AI Max” Search campaigns. This campaign type blends AI across all components: targeting, creative, and budget optimisation.
→ Designed to help advertisers drive more conversions with less manual input.
2. Broad Match Keyword Emphasis
AI Max leans heavily on broad match keywords to give Google’s AI more flexibility in matching relevant queries.
→ Best suited for advertisers who are already seeing good results from broad match.
3. Auto-Generated Assets
Google’s AI automatically generates headlines and descriptions tailored to the user’s search intent.
→ This means less manual ad writing but does require strong landing pages and accurate site content.
4. Ideal for Conversion-Ready Brands
AI Max is positioned as a solution for businesses with clear goals and good conversion data (e.g. form fills, bookings).
→ Service providers with strong CTAs and existing search traffic will benefit most.
5. Reporting Enhancements
Better attribution models and transparency in what’s driving performance are also part of the rollout.
Why this matters for service providers:
- Less manual keyword management (yay for saving time).
- Ideal if your leads come from search traffic but you’re not a Google Ads nerd.
- Pairs well with landing pages that are already converting well.
It also comes with clearer reporting on what’s driving performance.
📔 Other noteworthy updates from Google this week:
What’s new with TikTok?
🔥 TikTok Doubles Down on AI-Generated Content & Ads Tools
TikTok is embracing AI more boldly, offering creators and brands new video generation tools and enhanced targeting.
From creative automation to AI-powered audience research, TikTok is making it easier to scale content and refine reach.
The new features dropping include:
- TikTok One
- A new all-in-one creative platform where advertisers can generate scripts, videos, and edit them using AI assistance.
- → Cuts production time and makes video creation more accessible for non-creatives or lean marketing teams.
- TikTok Symphony AI Suite
- A suite of AI tools to assist with:
- Script generation
- Video production
- Creative insights
→ Helpful for brands that want to scale content across campaigns without sacrificing quality.
- A suite of AI tools to assist with:
- AI Personas & Voiceovers
- Marketers can now produce branded avatars or spokesperson-style videos using AI voices and faces.
- → Potentially useful for service brands wanting to create spokesperson content without being on camera.
- Symphony Assistant
- An AI bot integrated with TikTok One to guide users through creative ideation and best practices.
- → Think of it as a ChatGPT-style content assistant tailored for TikTok.
- Performance + Trend Analysis
- The update integrates with TikTok’s creative centre, helping brands identify trending concepts and high-performing styles.
- → Supports smarter, data-driven creative decisions.
For our professional service-based audience, this means:
- Faster turnaround on content creation (with less overwhelm).
- Potential for better ad targeting based on behavioural data.
- More entry points for thought leaders and educators to reach new audiences.
📔 Other noteworthy updates from TikTok this week:
- Advertiser summit reveals new audience + ad research tools
- TikTok is testing its own version of Broadcast Channels
📔 Other noteworthy updates or tests:
- YouTube expands auto-dubbing + Dream Screen AI visuals to make repurposing content easier.
- Canva now offers AI-powered video background remover for easier, on-brand video content.
- ActiveCampaign AI launches AI-assisted campaign writing + suggestions for small business email marketing.
From Instagram’s Notes playful glow-up to Google and TikTok’s power moves in AI, June served up a balance of beauty and brains. Whether you’re leaning into smarter ads, SEO or soft-launching in the DMs, it’s a great time to reassess where your audience is most engaged—and how you’re showing up there. Feel free to sign up for our weekly updates here (plus so much more hot goss) so you never miss the best updates. AND don’t forget, if you do miss out you can always go back to last weeks blog posts here.
XOXO
Oh My Digital Team
