July was buzzing with digital updates across IG, LinkedIn, Meta and more. As always, we’ve done the scrolling (and squealing) so you don’t have to! Let’s dive into what’s new, what’s cool, and what your biz should be experimenting with next…
What’s new with Meta?
Facebook (finally) has cracked down on sharing unoriginal content!
In a bid to clean up the feed and bring quality back to the scroll, Facebook has announced it’s dialling down the reach of low-quality or overly duplicated content. That includes copy-and-paste posts shared across multiple pages and overly generic, AI-generated content without a distinct brand voice.
Now is the time to get creative with your content. If you’re using AI tools (which we love when done well), make sure you’re adding your own spin, insights, or personality before you hit publish. Think less “robot wrote this” and more “this sounds just like us.” Here’s an example of how an original post will look on our feeds:
📔 Other noteworthy digital updates from Meta this month:
- New DM Ad Formats on WhatsApp with AI prompt integration.
- Message templates for DM Re-engagement allow you to follow up with past leads via DM’s.
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What’s new with Instagram?
Instagram Is Adding ‘Re-Posts’ To Amplify Content
Reposts are officially coming to Instagram feeds, and honestly, it’s about time. This long-awaited feature is finally being rolled out more widely, letting users easily reshare posts from other creators right to their own profiles without needing a workaround or a clunky third-party app.
Our tip / key features:
- It’s about to get a whole lot easier to amplify social proof, brand partnerships and UGC.
- Start engaging with your community now to encourage more content that’s worth resharing!
This update is a win for transparency, ease and content curation that doesn’t require you to screenshot, crop or design a whole new graphic just to reshare something meaningful!
📔 Other noteworthy digital updates from Instagram this July:
- Now you can share a 30-second Spotify preview to Stories with a tappable link!
- New tools: DM Scheduling + Message Translation Expansion.
👀 Tests spotted on Instagram this month:
- Instagram is trialing an auto-scrolling feed just like TikTok’s!
- Testing is underway for users to like individual frames in carousels.
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What’s new with Google?
Google’s AI Gets a Major Glow-Up!
Google’s Gemini just got a fresh drop of updates, and it’s all about making your AI experience feel smoother, smarter and safer. Whether you’re using Gemini for search, content generation or creative workflows, things are getting faster and more intuitive.
With these latest improvements, Gemini is doing a better job at understanding nuanced prompts, producing more relevant results and supporting creators with even sharper tools. Think: fewer clunky replies, more polished outputs and added safety measures to help keep things fact-checked and reliable.
[If you’re using Gemini to brainstorm captions, outline blogs or spark ideas for reels and carousels, you’ll notice a boost in quality and ease. It’s a great time to revisit how AI fits into your content creation process—especially if you’re aiming to scale without losing your brand’s vibe.
📔 Other noteworthy digital updates from Google this July:
- Google Search now integrates deep AI search with local business call options — a game-changer for local service brands.
- Improved protections across platforms for a safer browsing and ad environment are coming!
- YouTube is testing enhanced age-detection tools to protect younger audiences.
What’s new with TikTok?
TikTok is pushing new ad formats that focus on mid-funnel conversion
TikTok is increasingly focusing on mid-funnel (MOFU) advertising strategies to help brands engage users who are beyond initial awareness but not yet ready to convert. This shift aims to nurture high-intent audiences, guiding them toward purchase decisions.
📔 Other noteworthy digital updates from TikTok in July:
👀 Tests spotted on TikTok this month:
- TikTok is Testing “Bulletin Boards”. This feature is designed to help creators and brands share resources and updates in community-style spaces — perfect for sparking deeper convos or building a niche around your brand.
What’s new with LinkedIn?
A New Algorithm Update for Older Posts!
LinkedIn’s latest algorithm tweak is giving older posts more staying power. If your content continues to earn engagement — comments, reactions, shares — it’s now more likely to be resurfaced in feeds, even long after it was first published.
Our tip / key features:
- This is great news for thought leaders and brands with timeless insights! In our opinion, It’s worth revisiting and repurposing high-performing posts, especially those that offer ongoing value.
📔 Other noteworthy digital updates from LinkedIn this week:
- LinkedIn released a new playbook to help advertisers better target and convert their audience.
That’s a wrap on July! Be sure to share these digital updates with your biz bestie. AND Feel free to sign up for our weekly updates here (plus so much more hot goss) so you never miss the best updates. AND don’t forget, if you do miss out, you can always go back to last month’s blog posts here.
XOXO
Oh My Digital Team
