If you’ve got an amazing in-house marketer, you already know they’re a powerhouse. They juggle everything from socials to emails, campaigns to content. But when it comes to in-house marketer paid ads, the results can fall short — and not because they’re not brilliant, but because they’re being stretched too thin.
But when it comes to paid advertising? Expecting them to master Meta ads, decode Google campaigns, and optimise complex funnels is a fast track to one thing: underperformance.
Here’s the hidden cost of asking your in-house team to DIY your paid ads — and what to do instead.
1. Paid Ads Aren’t Their Zone of Genius — and That’s OK
Running paid ads as an in-house marketer is like asking your graphic designer to write legal contracts. It’s not their zone of genius — and it doesn’t need to be.
Paid ads are a world of their own — technical, fast-paced, and deeply analytical. Expecting your in-house team to “just figure it out” on top of everything else?
🚩 Unfair.
🚩 Inefficient.
🚩 Unsustainable.
Let them shine in their strengths. Your brand deserves that — and so do they.
2. The Cost of In-House Marketer Paid Ads That Underperform
When your in-house marketer runs paid ads without dedicated support:
- Budgets get burned
- Reporting gets missed
- Campaigns underdeliver
And growth? It stalls.
That’s not a reflection on their ability — it’s a reflection of an overwhelmed system. And it’s costing your business real leads, revenue, and ROI.
3. Growth Plateaus When Your Paid Ads Lack Support
You’ve nailed organic. You’ve built trust. You’re ready to scale.
But scaling requires strategy — and your team might not have the time (or headspace) to build, test, and refine high-performing ad campaigns.
That’s where businesses plateau. Not because they’re doing anything wrong — but because they’re trying to do too much in-house.
Let your team focus on what they do best. Leave paid ads to the specialists.
4. You Don’t Need a New Hire — Just the Right Ads Partner
Hiring a full-time ads expert can cost upwards of $6K/month but working with a specialist partner means your team can focus on strategy, and your in-house marketer paid ads no longer become a bottleneck.
At Oh My Digital, we plug in alongside your internal team to provide:
✅ Ads strategy and campaign setup
✅ Weekly optimisation and reporting
✅ Clear communication (with zero overwhelm)
✅ Full-funnel thinking that supports the rest of your marketing
Your team stays focused. Your ads start working. Everyone wins.
Wanna know what’s included in our packages? Check out examples of our work here.
Ready to Free Up Your Team & Supercharge Your Ads?
We help in-house marketers excel by taking paid ads off their plate. We plug in as your performance partner – so they can lead, create, and innovate (without having to learn Google Ads in their lunch break).
You’ve already got a great team. We help make it even better with strategic support that turns ad spend into actual results.
Let’s work together to scale your brand without the burnout.
