Wanna learn how to attract dream clients on repeat and stop relying on word of mouth for good? You’re in the right place, bestie.

Read on as one of our Co-Founders, Katy Gillies-Swan, runs you through the step-by-step process we use here at Oh My Digital.

Step 1: Decide you’re ready

We’ve built our business on a lot of word-of-mouth too, so we get it. 

Getting work referred to you is a huge compliment to the quality of your service, but as you grow, it’s not a reliable source of leads.

If you want more consistent revenue, more work to grow your team and less hustling to make every sale happen, you need a system to drive quality leads without your constant input.

After all, you’re wearing enough hats as it is

Step 2: Adjust your Mindset

Now that you know what you want, you’ll have the motivation to start making changes. 

Driving leads from dream clients in your sleep won’t happen overnight (I know, bummer), but once you put the initial work in, you’ll get to sit back and reap the rewards!

If you don’t change up your strategy, you’ll be stuck on the word-of-mouth rollercoaster forever. Eek!

Okay, now let’s get into that system, shall we?

​Step 3: Find your Funnel

The ‘F’ word gets thrown around a lot in our industry (funnel, that is) — but what does it really mean?

When we develop our clients’ funnels, we map the journey their customers take from finding them, to working with them, and beyond.

Then we pinpoint which digital marketing tactics we can use to help their dream customers move through each step. 

Without this, you’re giving your potential customers a poor experience, losing market share to competitors, and leaving money on the table.

​Here’s how we fix that…

We take our clients’ business goals, company values, audience, positioning strategy, and resources into account when designing and implementing their funnels. 

Of course, we can’t do that all for you in this post (scroll to the end if you’d like a custom one made for you)

But let’s look at a high-level example you can test out if it feels like a good fit…

Example Funnels

The Basics

At a bare minimum, you want your funnel to include tactics to get you Awareness, Consideration & Conversions. Here’s what that could look like…

Stage	Goals	Tactics
Awareness	Reach Video Views Engagement	Organic Social Content Engagement Ad Campaign
Consideration	Website Traffic Direct Messages Email Sign Ups	Search Ad Campaigns ManyChat Lead Magnet Welcome Flow
Conversion	Website Enquiries Phone Calls	Conversions Ad Campaign Email Campaigns

The Pro

Once the basics are nailed, start driving advocacy and loyalty to boost long-term profit.

Stage	Goals	Tactics
Awareness	Reach Video Views Engagement	Organic Social Content Engagement Ad Campaign
Consideration	Website Traffic Direct Messages Email Sign Ups	Search Ad Campaigns ManyChat Lead Magnet Welcome Flow
Conversion	Website Enquiries Phone Calls	Conversions Ad Campaign Email Campaigns
Advocacy	Social Mentions Reviews	Thank You Flow Affiliate Program
Loyalty	Repeat Bookings Retention Rate	Winback Flow Loyalty Program

Step 4: Make it happen!

If you’re getting inconsistent sales right now, it means at least one of these steps is either under- performing, or non-existent (no judgement).

Without each of these steps in place and getting results, you’re letting dream clients slip through the cracks.

So you know what to do. Give your current strategy an audit, and start filling those gaps!

Still here?

If you’d like more guidance tailored to your business, I’d love to give you 30 minutes of my time (completely free) to create your very own Dream Client Attraction Map.

This is your pathway to consistent, sustainable sales—without the burnout

A strong marketing strategy doesn’t just bring you traffic—it turns casual fans into committed, repeat buyers.

But if your customer journey is leaking revenue, no amount of content or ad spend can fix it.

That’s where your Dream Client Attraction Map comes in.

In this free 30-minute session, we’ll help you pinpoint exactly where you’re losing leads—and map a high-converting funnel designed to attract, convert, and keep your dream clients coming back for more.

You might be ready for this session if:

• Your customer acquisition costs are creeping up
• Marketing spend is over 30% of your revenue
• You’re getting engagement but not seeing conversions
• Customers love your offer—but rarely come back
• Your competitors keep winning the sale

In just 30 minutes, we’ll help you:

• Review your customer journey and pinpoint missed opportunities
• Map a marketing funnel that actually supports your business model and sales goals
• Get emotionally intelligent, expert guidance—tailored to your audience, goals, and resources

You’ll leave with a clear, practical action plan (aka your Dream Client Attraction Map PDF) to help you:

• Show up confidently
• Sell sustainably
• Grow without second-guessing yourself

No pressure. No hard sell. Just clarity.

• Format: 30-minute video call
• Hosted by one of our Co-Founders (Meet Katy here)
• Cost: $0 (yep—completely risk-free)

What’s the catch?

You’re not obligated to buy anything after this session, and we definitely won’t pester you with phone calls (gross!). If you’re curious about outsourcing, you can ask us for a proposal to consider after the call. We’ll send you some emails with further support and to check in on your progress, but you can unsubscribe anytime if they’re not of value to you.

Not to give you FOMO, but…

You started your business to grow, not to get stuck in a cycle of guesswork and ghosted enquiries.

Every week you go without a clear marketing strategy is another opportunity lost:

• Another dream client who clicks away
• More posts that spark interest but no action
• Another sale that goes to your competitor

Here’s the truth: sustainable success doesn’t come from working harder—it comes from working smarter. And that starts with understanding your customer journey.

You can book up to 60 days in advance, but I’m currently offering just 5 of these sessions per month to keep them high-touch and personalised.

Don’t let another dream client slip through your fingers. Book your free session now, and learn how to attract your dream clients on repeat.