Rain & Lucky’s story

After a career of performing, choreographing and teaching around the world, Miss Rain had a dream to create a dance school that would become a second home for its students, and empower them to achieve their goals.

Rain & Lucky Academy of Dance now has two Melbourne studios, with students consistently receiving top results in their Royal Academy of Dance (RAD) ballet exams, and successfully audition for various youth production companies.

Some have even gone on to train with the prestigious Victorian College of the Arts Secondary School (Melbourne), the National Ballet School (Melbourne) and Ballet Academy East (New York)!

How Our Partnership Started

After almost nine years of successfully building Rain & Lucky to what it is today, Rain reached out to us in January 2024 to take marketing off her to-do list and grow the studios even further.

Rain had worked hard on building all the right foundations for Rain & Lucky, which has helped her get the best possible results from day one:

• Establishing not just a business, but a brand, with a clear identity and messaging
• Running the business based on genuine values and a meaningful mission
• Providing an amazing experience for every single student and their families, as evidenced in their many 5 star reviews!

Here’s a snapshot of her first impressions when we started our journey together…

What’s your favourite thing about working with us?

Clear, friendly and speedy communication, concise but thorough. You’ve quick got on board with what we are about and understand the goals.

In a few words, describe how you felt after engaging us:

Confident that I’m in the right hands. Excited to see what you do. Relieved to be able to handball a huge chunk off my plate.

How it’s going

We’ve now been working together for almost 18 months, and had the pleasure of supporting Rain and her team through so many big milestones:

• Rain welcoming her son into the world, and all the changes that come with running a business as a parent!
• And now reaching their 10^th year of business!
• Expanding the timetable into new classess, disciplines and age ranges

And here’s the feedback we received in our latest client survey one year later (April 2025)

What’s your favourite thing about working with us?

Vibe! Lovely people. Quick and easy comms. User friendly reporting.

In a few words, describe how you felt after engaging us.

Confident that i’d found my people for this job

“Excellent team of professionals who have taken the huge job of marketing and digital ads off my hands. Love!” Rain Francis, Rain & Lucky Academy of Dance