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Kaitlyn Gillies
trust is the new KPI

$800k Revenue Growth in 12 Months: Medical Aesthetics Clinic Scaling Case Study

Case Studies

September 23, 2025

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You’ll want to be sitting down for this one, because this beauty clinic scaling case study is on another level.

Their Challenge:

This client is a multi-location Brisbane medical aesthetics and skin clinic. Their Business Manager originally connect with Hayley & Katy at a local networking event, and spent a while following us on social media, before eventually reaching out for a free discovery chat.

In her words, she chose to work with Oh My Digital because she loved “your vibe, honesty and your business values.” Dream client alert!

This client was wearing a lot of hats in her role, including leading and managing the business’s whole marketing strategy and implementation on her own. She was doing a great job, but feeling very stretched thin, and without an in-house marketing team, she really needed the Oh My Digital dream team to help bring their business goals to life!

When we first started working together, they had their sights set on increasing their team’s utilisation rate, and growing their revenue by $800k over the next 12 months.

Our Solution:

Firstly, we knew this client needed to outsource as much of their marketing as possible, to free up their time. And secondly? Their strategy needed a little shake up to improve efficiency and increase ROI.

As a service-based business with a premium price point, and a high involvement offer, we knew that building trust, nurturing audiences and driving repeat bookings would be crucial to their success.

We developed a comprehensive marketing strategy encompassing the following tactics:

Let’s take a closer look at their results over the first 12 months of working together.

Spoiler Alert: That goal they had to increase revenue by $800k? We smashed it.

The Results:

+$813K

Total Increase in Services Revenue

17.2X

Total ROI on their Marketing Spend with us

76%

Increase in Website Traffic from Organic Social

+836%

Increase in Bookings from Meta ads

87%

Reduction in average Cost per Booking from Meta

101%

Increase in Facebook Engagement Rate

+254%

Increase in Conversions from Google Ads

69%

Reduction in avg. Cost per Conversion from Google

1911

Conversions generated from Google Ads

Time Period: First 12 months of working together
Services:Monthly Marketing Support
Channels: Meta Ads, Google Ads, Facebook & Instagram Organic Social, Email Marketing

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