You’ll want to be sitting down for this one, because this beauty clinic scaling case study is on another level.
Their Challenge:
This client is a multi-location Brisbane medical aesthetics and skin clinic. Their Business Manager originally connect with Hayley & Katy at a local networking event, and spent a while following us on social media, before eventually reaching out for a free discovery chat.
In her words, she chose to work with Oh My Digital because she loved “your vibe, honesty and your business values.” Dream client alert!
This client was wearing a lot of hats in her role, including leading and managing the business’s whole marketing strategy and implementation on her own. She was doing a great job, but feeling very stretched thin, and without an in-house marketing team, she really needed the Oh My Digital dream team to help bring their business goals to life!
When we first started working together, they had their sights set on increasing their team’s utilisation rate, and growing their revenue by $800k over the next 12 months.
Our Solution:
Firstly, we knew this client needed to outsource as much of their marketing as possible, to free up their time. And secondly? Their strategy needed a little shake up to improve efficiency and increase ROI.
As a service-based business with a premium price point, and a high involvement offer, we knew that building trust, nurturing audiences and driving repeat bookings would be crucial to their success.
We developed a comprehensive marketing strategy encompassing the following tactics:
- Organic Social Media Management for awareness and trust building
- Social Media Advertising for awareness, new client acquisition and repeat bookings
- Google Search Ads to drive bookings from clients ready to act now
- Email Marketing Flows & Campaigns to nurture their existing audience and promote loyalty
Let’s take a closer look at their results over the first 12 months of working together.
Spoiler Alert: That goal they had to increase revenue by $800k? We smashed it.
The Results:
+$813K
Total Increase in Services Revenue
17.2X
Total ROI on their Marketing Spend with us
76%
Increase in Website Traffic from Organic Social
+836%
Increase in Bookings from Meta ads
87%
Reduction in average Cost per Booking from Meta
101%
Increase in Facebook Engagement Rate
+254%
Increase in Conversions from Google Ads
69%
Reduction in avg. Cost per Conversion from Google
1911
Conversions generated from Google Ads
| Time Period: | First 12 months of working together |
| Services: | Monthly Marketing Support |
| Channels: | Meta Ads, Google Ads, Facebook & Instagram Organic Social, Email Marketing |
