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November Digital Update – Meta AI Ads

November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.

November Digital Update – Meta AI Ads + more

Featured Story

November 24, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

August 12, 2024

Instagram ditches the Square Posts 😭 + other digital updates

It’s Instagram’s world in this week’s serve of digital updates and people have mixed feelings about all of the new changes! With Instagram’s carousels being expanded to up to 20 slides, saying goodbye to square feed posts and Meta removing targeted exclusions for campaigns, it seems like an end of an Instagram-era!

Lily Bromley

Instagram ditches the Square Posts 😭 + other digital updates

This week LinkedIn starts verifying Australian businesses and Instagram adds a new feature to story mentions to make it even easier to start those conversations!

Get Verified on LinkedIn 💁‍♀️ + other digital updates

August 5, 2024

Lily Bromley

author:

August 5, 2024

Lily Bromley

TikTok drops a 19-page playbook to help you make content and ads for your small business, while Google does a 180° on their decisions to bin cookies.

TikTok Releases Guide for Small Businesses + other digital updates

July 29, 2024

Lily Bromley

July 22, 2024

Google’s Surge in No-Click Searches + Other Digital Updates

This week, Google’s study reveals a rise in no-click searches, signalling shifts in search behaviour.

Hayley Peters

Google’s Surge in No-Click Searches + Other Digital Updates

Instagram’s CEO reveals they are taking a step back from Long-form video and Threads turns 1 and reveals how their users have been creating communities on their platform. Not to mention that major TikTok advertisers are shrinking their ad spend in preparation for a US TikTok ban.

Big Spenders Slash TikTok Ads: Should You Hit the Brakes Too? + other digital updates

July 15, 2024

Lily Bromley

author:

July 15, 2024

Lily Bromley

TikTok just made sharing your creations a breeze, Instagram’s CEO reveals what metric is key to your engagement and a new Insta feature that’ll scream “collab me, maybe?!” to the world.

Crucial Metric for Instagram Engagement + other digital updates

July 8, 2024

Lily Bromley

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