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trust is the new KPI

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

Trust Is the New KPI for B2B Marketing in 2025 -Here’s How to Build It

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August 12, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

July 15, 2024

Big Spenders Slash TikTok Ads: Should You Hit the Brakes Too? + other digital updates

Instagram’s CEO reveals they are taking a step back from Long-form video and Threads turns 1 and reveals how their users have been creating communities on their platform. Not to mention that major TikTok advertisers are shrinking their ad spend in preparation for a US TikTok ban.

July 8, 2024

Crucial Metric for Instagram Engagement + other digital updates

TikTok just made sharing your creations a breeze, Instagram’s CEO reveals what metric is key to your engagement and a new Insta feature that’ll scream “collab me, maybe?!” to the world.

July 1, 2024

LinkedIn joins Video Bandwagon + other digital updates

TikTok releases two different marketing guides complete with insights and tips and LinkedIn is yet another platform to join the short-form video bandwagon.

June 24, 2024

TikTok Launches ANOTHER new Social Media App + other digital updates

From X making likes private to TikTok launching ANOTHER photo-sharing app, ‘Whee’, we’ve got all the juicy details.

June 18, 2024

Instagram’s CEO Shares Algorithm Insights + other digital updates

Instagram’s CEO has been sharing plenty of algorithm insights and more Meta news. Instagram releases a Q&A about growing your business’ following, while their CEO gives an interview about adapting to the complicated algorithm and Meta is to remove one of their major ad formats!

Instagram launches 'Inspiration' Tool

June 11, 2024

Instagram launches ‘Inspiration’ Tool + other digital updates

Another week of digital updates that you might have missed! Instagram launches a new Inspiration Tool that helps business owners cater towards their audiences and provides clarification on anti-spam triggers of certain content, while Canva has a big announcement for its users! Did you get all that? Never fear, the OMD gals got you covered!

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