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Rain & Lucky Academy of Dance

Rain & Lucky’s story After a career of performing, choreographing and teaching around the world, Miss Rain had a dream to create a dance school that would become a second home for its students, and empower them to achieve their goals. Rain & Lucky Academy of Dance now has two Melbourne studios, with students consistently […]

“Excellent team of professionals” | Dance Studio Case Study

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May 25, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Meta Lead Ads Just Got Smarter

May 6, 2025

April Digital Updates: Meta Ads Just Got Smarter

You know that feeling when a lead lands in your inbox and actually wants what you’re offering? This month’s headline? Meta lead ads just got a glow-up worth talking about. Meta’s latest lead ad upgrades could be the Cupid’s arrow your funnel’s been waiting for. 💘

April 14, 2025

The Latest: March Updates – The Rise in AI Across Platforms + More

AI has been on the rise across (almost) all the platforms, especially for Meta, Google and Pinterest. LinkedIn is beginning to build out their new video feed. AND, we’ve got some new insights to share into IG Creator Growth in 2025… But that’s just a taste of what’s to come. Let’s get right down to what you need to know! Shall we?

Digital Marketing Strategy

March 11, 2025

Why We Don’t Work With Startups (with love)

Thinking about hiring a marketing agency for your startup? Read this before you sign on the dotted line to make sure your strategy is sorted.

Hayley Peters Co-Founder

March 4, 2025

I recently went viral on TikTok ⏰

But the truth? Going viral can sometimes feel like a one-night stand— exciting in the moment, but it doesn’t guarantee the long-term love your business needs.

March 3, 2025

February Updates – Get Your Content Seen On Instagram + More

From changes to Advantage+ Sales to getting a better understanding of Instagram’s updated algorithm… let’s jump in!

OMD Blog Banner

February 3, 2025

The 411: January Updates You Might Have Missed – 3-Minute IG Reels + more

3-minute Reels have finally landed on Instagram, meaning longer-form content on the platform is officially in. Pinterest has just dropped their trend predictions for 2025, and TikTok’s still hanging around in the US… for now. As you can probably guess, there’s a lot to unpack here, so let’s dive right in! Shall we?

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