We recently received some great research on how to improve your website conversion rate from Meta that we wanted to share with you. Only about 30 out of every 100 customers are completing a purchase after they add to cart. But the good news is, Meta has shared some great findings on WHY shopping carts […]
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November 20, 2024
What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
June 11, 2024
Another week of digital updates that you might have missed! Instagram launches a new Inspiration Tool that helps business owners cater towards their audiences and provides clarification on anti-spam triggers of certain content, while Canva has a big announcement for its users! Did you get all that? Never fear, the OMD gals got you covered!
June 3, 2024
This week we see Facebook make a BIG change, shifting their targeting to a younger demographic. Google shuts down its chat options in business listings and TikTok launches an Ads manager guide. You won’t want to miss this.
May 28, 2024
This week Meta elevates their ad game with new Automated Catalog ad video features. YouTube introduces a quirky Minecraft effect and TikTok launches a buying certification. Let’s jump in!
May 20, 2024
Facebook levelled up their user interface with a dedicated video content tab. Plus so much more.
September 28, 2023
In the digital age, social media has become an indispensable tool for brands. However, with the rise of clever cybersecurity threats, it’s more important than ever to safeguard your social media accounts.
August 8, 2023
Ready to conquer LinkedIn and take your marketing efforts to the next level? We’ve got some exciting news for you! LinkedIn has recently made significant updates to its algorithm in response to user feedback. The goal is to reduce irrelevant, non-professional content and highlight more valuable, insightful, and expert-driven posts. So, grab your virtual highlighter, […]
