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Stay ahead with the October Digital Marketing Updates that matter most – from Instagram’s New Reels Algorithm, Meta’s ad upgrades to Google’s AI tools.

October Digital Marketing Updates – Instagram’s New Reels Algorithm, Googles AI Tools for Ads + More

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October 31, 2025

Abby Dalziel

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What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

Why Your In-House Marketer Shouldn’t Be Running Your Paid Ads

July 21, 2025

Why Your In-House Marketer Shouldn’t Be Running Your Paid Ads

Got an in-house marketer juggling everything — including paid ads? Here’s why that’s stalling your growth (and how to scale smarter, not harder).

Hayley Peters

Why Your In-House Marketer Shouldn’t Be Running Your Paid Ads

The Hidden Cost of DIY Paid Ads

Thinking about running your own paid ads? Before you do, uncover the hidden costs, the readiness questions to ask yourself, and the smarter way forward.

The Hidden Cost of DIY Paid Ads (And How to Know If You’re Ready)

July 21, 2025

Hayley Peters

author:

July 21, 2025

Hayley Peters

How to spend less and make more with meta ads

We sat down with the amazing Jamie from Bloom Money, and combined our marketing brains and her accounting know-how to help you spend less and make more with Meta Ads.

How to Spend Less and Make More with Meta Ads, featuring Bloom Money

November 7, 2024

Kaitlyn Gillies

Instagram Story Comments

September 6, 2024

Instagram introduces Story Comments + other digital updates

Instagram have brought out another feature that prioritises engagement via DMs this week with it’s new Story Comments feature. And TikTok gives us more tools to personalise our feed. Ready to dive in? You know we are…

Hayley Peters

Instagram introduces Story Comments + other digital updates

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