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Break Up with Your Stale Marketing Strategy

If your marketing feels more like a dead-end than a love story, it’s time to start a new chapter. One that’s clear, consistent, and aligned with the clients you really want to attract.

It’s Time to Break Up with Your Old Marketing Strategy (and Find One That Loves You Back)

Featured Story

September 4, 2025

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

July 8, 2024

Crucial Metric for Instagram Engagement + other digital updates

TikTok just made sharing your creations a breeze, Instagram’s CEO reveals what metric is key to your engagement and a new Insta feature that’ll scream “collab me, maybe?!” to the world.

July 1, 2024

LinkedIn joins Video Bandwagon + other digital updates

TikTok releases two different marketing guides complete with insights and tips and LinkedIn is yet another platform to join the short-form video bandwagon.

June 24, 2024

TikTok Launches ANOTHER new Social Media App + other digital updates

From X making likes private to TikTok launching ANOTHER photo-sharing app, ‘Whee’, we’ve got all the juicy details.

June 18, 2024

Instagram’s CEO Shares Algorithm Insights + other digital updates

Instagram’s CEO has been sharing plenty of algorithm insights and more Meta news. Instagram releases a Q&A about growing your business’ following, while their CEO gives an interview about adapting to the complicated algorithm and Meta is to remove one of their major ad formats!

Instagram launches 'Inspiration' Tool

June 11, 2024

Instagram launches ‘Inspiration’ Tool + other digital updates

Another week of digital updates that you might have missed! Instagram launches a new Inspiration Tool that helps business owners cater towards their audiences and provides clarification on anti-spam triggers of certain content, while Canva has a big announcement for its users! Did you get all that? Never fear, the OMD gals got you covered!

June 3, 2024

Facebook shifts their target demographic + other digital updates

This week we see Facebook make a BIG change, shifting their targeting to a younger demographic. Google shuts down its chat options in business listings and TikTok launches an Ads manager guide. You won’t want to miss this.

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