What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
November 24, 2025
November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.
Hayley Peters
Stay ahead with the October Digital Marketing Updates that matter most – from Instagram’s New Reels Algorithm, Meta’s ad upgrades to Google’s AI tools.
October Digital Marketing Updates – Instagram’s New Reels Algorithm, Googles AI Tools for Ads + More
October 31, 2025
Abby Dalziel
author:
October 31, 2025
Abby Dalziel
Discover September digital updates with the latest Meta ads, Google visibility tools and more for service-based businesses.
September 30, 2025
Freja
September 1, 2025
Meta has shaken up its ad budget structure and removed some detailed targeting options. Meanwhile, Instagram is rolling out new engagement tools.
Abby Dalziel
July was buzzing with shiny new features across IG, LinkedIn, Meta and more. As always, we’ve done the scrolling (and squealing) so you don’t have to!
July 31, 2025
Abby Dalziel
author:
July 31, 2025
Abby Dalziel
From Instagram’s colourful Notes updates to Google Search campaigns getting an AI injection, this month brings a mix of user-friendly tweaks and powerful tools behind the scenes. Whether you want to stay ahead in content, SEO, or paid ads, this month has something for every savvy service-based biz owner.
June 30, 2025
Hayley Peters
The New Instagram Playbook
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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.
A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.
