What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
December 10, 2025
2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.
Hayley Peters
November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.
November 24, 2025
Hayley Peters
author:
November 24, 2025
Hayley Peters
Stay ahead with the October Digital Marketing Updates that matter most – from Instagram’s New Reels Algorithm, Meta’s ad upgrades to Google’s AI tools.
October Digital Marketing Updates – Instagram’s New Reels Algorithm, Googles AI Tools for Ads + More
October 31, 2025
Abby Dalziel
September 30, 2025
Discover September digital updates with the latest Meta ads, Google visibility tools and more for service-based businesses.
Freja
Meta has shaken up its ad budget structure and removed some detailed targeting options. Meanwhile, Instagram is rolling out new engagement tools.
September 1, 2025
Abby Dalziel
author:
September 1, 2025
Abby Dalziel
Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.
August 12, 2025
Hayley Peters
The New Instagram Playbook
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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.
A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.
