What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
February 2, 2026
The top digital updates service-based businesses need this January, including Meta’s AI lead upgrades and Google’s call ads shift.
Abby Dalziel
2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.
December 10, 2025
Hayley Peters
author:
December 10, 2025
Hayley Peters
November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.
November 24, 2025
Hayley Peters
October 31, 2025
October Digital Marketing Updates – Instagram’s New Reels Algorithm, Googles AI Tools for Ads + More
Stay ahead with the October Digital Marketing Updates that matter most – from Instagram’s New Reels Algorithm, Meta’s ad upgrades to Google’s AI tools.
Abby Dalziel
October Digital Marketing Updates – Instagram’s New Reels Algorithm, Googles AI Tools for Ads + More
Discover September digital updates with the latest Meta ads, Google visibility tools and more for service-based businesses.
September 30, 2025
Kaitlyn Gillies
author:
September 30, 2025
Kaitlyn Gillies
Meta has shaken up its ad budget structure and removed some detailed targeting options. Meanwhile, Instagram is rolling out new engagement tools.
September 1, 2025
Abby Dalziel
The New Instagram Playbook
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Learn the strategy behind the algorithms, the psychology that drives engagement, and the system we use to turn followers into dream clients - on repeat.
A free on-demand masterclass to help service-based founders & marketing managers grow sustainably - without posting daily, chasing trends, or burning out.
