What's the goss?
The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)
November 24, 2025
November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.
Hayley Peters
Stay ahead with the October Digital Marketing Updates that matter most – from Instagram’s New Reels Algorithm, Meta’s ad upgrades to Google’s AI tools.
October Digital Marketing Updates – Instagram’s New Reels Algorithm, Googles AI Tools for Ads + More
October 31, 2025
Abby Dalziel
author:
October 31, 2025
Abby Dalziel
Discover September digital updates with the latest Meta ads, Google visibility tools and more for service-based businesses.
September 30, 2025
Freja
September 1, 2025
Meta has shaken up its ad budget structure and removed some detailed targeting options. Meanwhile, Instagram is rolling out new engagement tools.
Abby Dalziel
Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.
August 12, 2025
Hayley Peters
author:
August 12, 2025
Hayley Peters
July was buzzing with shiny new features across IG, LinkedIn, Meta and more. As always, we’ve done the scrolling (and squealing) so you don’t have to!
July 31, 2025
Abby Dalziel
The New Instagram Playbook
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