Meta has shaken up its ad budget structure and removed some detailed targeting options. Meanwhile, Instagram is rolling out new engagement tools.

Trust is the new KPI—and in 2025, it’s the most valuable currency in B2B marketing. B2B buyers are more selective than ever – they’re not just looking for information, they’re looking for something they can believe in.

July was buzzing with shiny new features across IG, LinkedIn, Meta and more. As always, we’ve done the scrolling (and squealing) so you don’t have to!

From Instagram’s colourful Notes updates to Google Search campaigns getting an AI injection, this month brings a mix of user-friendly tweaks and powerful tools behind the scenes. Whether you want to stay ahead in content, SEO, or paid ads, this month has something for every savvy service-based biz owner.

Instagram’s new voice message transcription feature, Meta’s Opportunity Score for ads, and Google’s next-level AI search tools. Plus, updates across LinkedIn, Pinterest, and TikTok. Scroll on to future-proof your strategy.

You know that feeling when a lead lands in your inbox and actually wants what you’re offering? This month’s headline? Meta lead ads just got a glow-up worth talking about. Meta’s latest lead ad upgrades could be the Cupid’s arrow your funnel’s been waiting for. 💘