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2025 Wrapped: Digital Marketing Shifts That Matter for Service Brands

2025 Wrapped for service-based businesses. The real digital shifts of 2025 and how to turn them into a calm, scalable marketing plan for 2026.

2025 Wrapped: The Digital Marketing Shifts That Actually Mattered for Service-Based Businesses (And How To Use Them In 2026)

Featured Story

December 10, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

values-led digital marketing agency

May 6, 2025

From Fluffy Pens to Power Moves: Building Our Dream Agency

Oh My Digital began with a very real frustration—one we knew other business owners were feeling too. Tired of being let down by agencies full of cookie-cutter strategies, buzzwords, and burnout? Yeah, us too.

Hayley Peters

From Fluffy Pens to Power Moves: Building Our Dream Agency

Meta Lead Ads Just Got Smarter

You know that feeling when a lead lands in your inbox and actually wants what you’re offering? This month’s headline? Meta lead ads just got a glow-up worth talking about. Meta’s latest lead ad upgrades could be the Cupid’s arrow your funnel’s been waiting for. 💘

April Digital Updates: Meta Ads Just Got Smarter

May 6, 2025

Hayley Peters

author:

May 6, 2025

Hayley Peters

ChatGPT Self-Audit: What I Learned About Myself as a Founder

After 8+ years running Oh My Digital, a female-led digital marketing agency for service-based brands, I decided to do something different. I ran a ChatGPT self-audit for business owners—on myself. The result? Insightful. Slightly uncomfortable. But completely empowering.

ChatGPT Self-Audit: What I Learned About Myself as a Founder

April 22, 2025

Hayley Peters

April 14, 2025

The Latest: March Updates – The Rise in AI Across Platforms + More

AI has been on the rise across (almost) all the platforms, especially for Meta, Google and Pinterest. LinkedIn is beginning to build out their new video feed. AND, we’ve got some new insights to share into IG Creator Growth in 2025… But that’s just a taste of what’s to come. Let’s get right down to what you need to know! Shall we?

Abby Dalziel

The Latest: March Updates – The Rise in AI Across Platforms + More

8 Lessons in 8 Years (That You Won’t Hear Every Day)

Celebrating 8 years of Oh My Digital with 8 unconventional lessons for sustainable, real-talk growth. Get inspired and spark your own ‘aha’ moments!

8 Lessons in 8 Years (That You Won’t Hear Every Day)

April 7, 2025

Hayley Peters

author:

April 7, 2025

Hayley Peters

Digital Marketing Plan

Discover how a strategic marketing plan nurtures lasting client relationships. Learn the 2025 must-haves—AI, voice search, and more—for service-based brands.

Why Service-Based Providers Need a Marketing Plan in 2025

April 7, 2025

Hayley Peters

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