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November Digital Update – Meta AI Ads

November’s biggest digital marketing updates for service‑based businesses, including Meta’s AI ads targeting and Google’s new creative tools.

November Digital Update – Meta AI Ads + more

Featured Story

November 24, 2025

Hayley Peters

AUTHOR:

What's the goss?

The latest digital marketing updates, tests, trends and industry news you need to know (summarised into bite-sized blog post pieces of goodness)

ecommerce meta ads case study

July 5, 2024

186% Revenue Growth within 10 Months for this eCommerce Store

We’ve supported this amazing eCommerce client with their Organic Social Media Management and Meta (Facebook) Ads since November 2022. Their Goal: Our Solution: Our Results: 186% Increase In Sales 1500% Increase In Purchases from Facebook 173% Customer Growth Within 10 Months of Starting Meta Ads, Compared to the Previous Period. Within 10 months of adding […]

Kaitlyn Gillies

186% Revenue Growth within 10 Months for this eCommerce Store

Wedding industry meta ads results

We’ve supported this incredible client with their Organic Social Media Management and Meta (Facebook) Ads since February 2023. This client is in the events industry, and offers fixed-price events that can be booked directly through their website. We use organic social media content across Instagram and TikTok to generate awareness and consideration of their service, […]

6X Returns from Meta Ads for this client in the Events Industry

July 5, 2024

Kaitlyn Gillies

author:

July 5, 2024

Kaitlyn Gillies

TikTok releases two different marketing guides complete with insights and tips and LinkedIn is yet another platform to join the short-form video bandwagon.

LinkedIn joins Video Bandwagon + other digital updates

July 1, 2024

Lily Bromley

June 24, 2024

TikTok Launches ANOTHER new Social Media App + other digital updates

From X making likes private to TikTok launching ANOTHER photo-sharing app, ‘Whee’, we’ve got all the juicy details.

Lily Bromley

TikTok Launches ANOTHER new Social Media App + other digital updates

Carawirry Forest Escape

We’ve supported the amazing team at Carawirry Forest Escape with their Organic Social Media Management since February 2023. Carawirry Forest Escape is a stunning rainforest retreat based in the Hunter Valley of New South Wales, where you can escape from the hustle of daily life (without giving up all your usual creature comforts – hello […]

Consistent Bookings with $0 Ad Spend for this Luxury Eco Tourism Client

June 23, 2024

Kaitlyn Gillies

author:

June 23, 2024

Kaitlyn Gillies

Instagram’s CEO has been sharing plenty of algorithm insights and more Meta news. Instagram releases a Q&A about growing your business’ following, while their CEO gives an interview about adapting to the complicated algorithm and Meta is to remove one of their major ad formats!

Instagram’s CEO Shares Algorithm Insights + other digital updates

June 18, 2024

Lily Bromley

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