💡 BBus (Marketing & Advertising)
😍 12+ years industry experience
⚡ Operations Pro
💅 Trend hunter & myth buster
🐶 Dog mum
The Barbie with a KPI dashboard. Hayley is the operational backbone and strategic heart of Oh My Digital, blending systems thinking with swoon-worthy storytelling to deliver real results. She’s the calm in the campaign storm, the one turning tangled spreadsheets into streamlined systems, and making marketing feel less like a chore—and more like your brand’s great love story.
With a deep understanding of what service-based businesses actually need (hello, sustainable success and healthy margins), Hayley brings the strategy, structure, and empathy to help your business grow without the hustle hangover. From automation wizardry to forecasting magic, she makes the behind-the-scenes brilliance look effortless.
Hayley Peters
your go-getter
SAY HEY
Co-Captain & Head of Operations
Career Highlights:
🩷 Worked in retail for 10+ years in pharmacy, beauty and video stores (remember those?) then decided to take my love for retail behind the scenes. Working for Good Price Pharmacy as their Marketing Assistant, coordinating catalogue sales and stock for all of the stores across Australia and worked with the IT team to improve their ticketing system which significantly improved productivity when it was rolled out nationally!
🩷 Managed a team of 15 and oversaw the project management of 80+ clients while working for a former Brisbane based Agency (while also selling major car dealership completely out of stock - ask me about it!)
🩷 Co-Director of Oh My Digital since 2017, working with hundreds of clients in both a done-for-you and coaching capacity.
