We’ve all faced it: you invest precious hours crafting the perfect email campaign, only to watch your subscribers vanish faster than last year’s TikTok trends. Ouch. 😩 But don’t stress—today, we’re uncovering the key reasons behind email unsubscribes and sharing actionable strategies to keep your audience engaged and your list thriving.
Big mistakes we see businesses making *the reason you’re getting email subscribes*
- Not Sending a Welcome Email
Missing the welcome email is one of the primary causes of email unsubscribes. Subscribers forget they’ve signed up quicker than a bad Tinder swipe. A strong welcome email establishes trust and keeps you memorable.
Pro Tip: Automate a personalised welcome email sequence to engage subscribers immediately after signup.
- Sending Too Many Emails
Love-bombing subscribers with frequent emails often results in increased email unsubscribes. Too many emails can overwhelm subscribers, causing frustration rather than interest.
Pro Tip: Set a consistent, manageable schedule. Prioritise quality content to avoid email fatigue.
- Not Sending Enough Emails
Surprisingly, too few emails can also increase your email unsubscribe rate. Infrequent emails can confuse subscribers, diminishing your brand’s visibility.
Pro Tip: Develop a consistent sending schedule that your subscribers can rely on for valuable insights.
- Lack of Personalisation in Emails
Generic emails significantly contribute to email unsubscribes. Emails lacking personalisation feel impersonal and irrelevant, like calling someone by the wrong name on a date.
Pro Tip: Utilise subscriber data effectively—personalise emails by name, business type, and specific interests or past interactions.
- Not Segmenting Your Email Audience
A lack of segmentation often leads to increased email unsubscribes. Not every subscriber has identical interests or is at the same stage in their journey. Effective segmentation dramatically improves engagement.
Pro Tip: Segment your audience by customer journey stage, purchase behaviour, interests, or other relevant factors.
- BONUS: Apply the Elle Woods Test to Your Emails
Ensuring your emails are clear, engaging, and clickable (the Elle Woods vibe!) is essential to reducing unsubscribes.
Pro Tip: Always question, “Would Elle open this email?” If not, refine your content!
Ready to transform your email unsubscribes into loyal subscribers?
